Don’t Get Burned: Why Every Baker Should Buy Their Domain Before Registering a Business

You’ve been dreaming up the perfect bakery—maybe it’s a cozy neighbourhood spot with the smell of fresh sourdough and cinnamon rolls wafting out the door. You’ve picked the name, sketched out the logo, maybe even designed your menu. But before you file those business papers or print labels, there’s one crucial step that too many bakers skip: buying your domain name.

Let’s talk about why this matters, and how something called domain squatting could turn your dream business into a frustrating (and expensive) mess.

What Is Domain Squatting (and Why Should Bakers Care)?

Domain squatting happens when someone buys a website domain—like YourBakeryName.com—not to use it, but just to sit on it and sell it later at a high price. These people often watch for new business registrations, and once they see a name they like, they quickly grab the matching domain before you can.

That means by the time you go to set up your website, someone else might already own the exact domain you need—and they’ll want a lot of dough (pun intended) to hand it over.

A Recipe for Trouble: What Could Go Wrong

Imagine this:

You finally decide to name your bakery “Golden Crumb.” You file the business name, order custom packaging, and announce your opening on Instagram. Then, when you try to buy GoldenCrumb.com, it’s already taken.

Worse—someone bought it just a few days after your business name became public.

Now you’re stuck. Do you pay hundreds—or thousands—of dollars to buy it from the squatter? Or do you re-brand everything you’ve worked on so far?

Either way, it’s a headache that could have been avoided.

Why You Should Secure Your Domain First

Before you file your bakery business with your city or state, go online and check if the domain is available. Buying your domain first gives you:

• 🧁 Peace of mind – You’ll know no one else can take your online name.

• 🍰 Brand consistency – Your social handles, website, and packaging can all match.

• 🍩 A head start – You can start building your website or even take pre-orders online.

And the best part? A domain usually costs less than a box of cupcakes—just $10–$20 per year.

Pro Tips for Bakers Buying Domains

• Buy before you register your business name. Always.

• Stick with a .com if possible—it’s the easiest to remember.

• Grab your bakery name on social media, too—just in case.

• Consider variations, like GoldenCrumbBakery.com or GoldenCrumbNYC.com in case your dream domain is taken.

• Use trusted registrars like Google Domains, *GoDaddy, or Namecheap. (*GoDaddy has some shaddy practices, if buying a domain don't search your idea too many times, if it's available buy it then if want to use that company) Blog Post > Why GoDaddy Might Not Be the Best Choice for Buying Your Bakery’s Domain

  
  

Final Batch of Advice

Starting a bakery takes love, patience, and planning. But don’t let something as simple as a domain name cause big problems down the line. Before you mix your first batter or hang your sign, buy your domain—because once it’s gone, getting it back can be costly.

You wouldn’t leave your oven on overnight… so don’t leave your online presence up to chance.